
Website design cost & pricing guide
Clear, realistic pricing without the agency overheads
Every business is different, so there is no single answer to what a website should cost. I don't believe in fixed packages or one-size-fits-all web design pricing.
Whether you need a simple brochure website, a larger Webflow CMS build, ecommerce, better enquiries or improved search visibility, the overall website design cost depends on what you need the site to achieve.
Because every project is tailored around your business, you only pay for what you genuinely need, with clear, realistic pricing and no agency overheads.

Why my pricing stays realistic
- On one side are DIY website builders that appear affordable but often struggle to deliver the clarity, flexibility and results growing businesses need.
- On the other are larger agencies, where higher overheads, multiple layers of management and more complex processes can significantly increase project costs.
I sit between those two options.
Because I work directly with clients from a dedicated home office and specialise exclusively in Webflow, I keep overheads low while still providing strategic thinking, professional design and expert development.
The result is realistic pricing, direct access to the person doing the work and a website that's built around your business rather than an agency process.
A clearer picture of website prices
These examples give you a realistic starting point for a new or replacement website.
Every example includes:
- Design, build, standard SEO foundations
- The first year’s Webflow hosting
- Logins for up to three people to edit the site
One-page website
- One page covering your business, services and contact details
- Your supplied content added
Five-page website
- Five pages, including Home and Contact
- Page structure planned around your customers’ questions
- Your supplied content added
Five pages, written for you
- Five pages, including Home and Contact
- Page structure planned around your customers’ questions
- Content for all five pages, written for you
- Premium SEO & AI Search upgrade, including detailed structured data to help Google and AI tools understand your business
Five pages, written for you, plus a blog
- Five pages, including Home and Contact
- Page structure planned around your customers’ questions
- Content for all five pages, written for you
- Blog powered by Webflow CMS
- Blog page updates automatically when you publish
- Premium SEO & AI Search upgrade, including detailed structured data to help Google and AI tools understand your business
Have something different in mind?
Use the calculator to explore the likely investment for your own combination of pages, features and content support.
Think beyond the first year
When comparing website prices, it's worth looking beyond the initial investment. Monthly website packages can appear affordable at first, but those payments continue year after year.
With Rugby Web Design, the main investment is in creating your website. After the first year, your ongoing costs are typically just your annual Webflow hosting, with ad-hoc support available whenever you need it.
Over the lifetime of your website, that can represent significantly better long-term value.
Illustrative comparison based on a typical five-page website.
Individual providers, project requirements and pricing will vary.
All prices shown are subject to VAT where applicable.
FAQs about website prices
Can I start with a smaller website and add more later?
Yes, and it's often a sensible approach. We can launch with the essential pages first while planning a structure that's ready to grow. Later additions are quoted separately, and some features may need a different hosting plan. It's worth mentioning future plans early, which is why they're part of my website design process.
How do you charge for small changes or work outside the original scope?
Small changes and extra work are charged at my hourly rate, in 30-minute increments, and I'll always confirm the likely cost before you give the go-ahead. Bigger changes are quoted separately. For a feel for the cost of a whole project, try my website pricing guide and calculator.
Do I have to commit to a monthly website package?
No. I usually charge a one-off project fee for your website, followed by annual hosting and any support you choose. There's no compulsory monthly contract for support or SEO. Your quotation spells out all the costs, and you're welcome to get in touch to talk through what would suit you.
Why do quotes from different web designers vary so much?
Because they rarely include the same things. Planning, content writing, design, functionality, SEO, training and support can all differ, so page count alone doesn't tell you much. Check what's included, what you'll need to supply and what you'll pay after launch. My website design process shows exactly what's involved in mine.
How accurate is the website cost calculator?
It gives you a realistic starting figure based on the options you choose, including pages, content support, CMS and SEO. It can't allow for every integration or unusual requirement, so I'll always confirm the final scope and cost in a written quotation once we've talked. My website design process shows how we get from first ideas to an agreed brief.
When are payments due?
I keep it simple: 50% before we start, and the balance once your website is finished and ready to launch, before it goes live or is transferred to you. Invoices are due within seven days. If a project stalls for reasons outside my control, I may invoice a further 25% after two months, which comes off the final balance. Everything's set out in my terms and conditions.
What will we pay each year after the first year?
Your annual Webflow hosting, which depends on whether your site needs a Basic, CMS or Ecommerce plan. Domain renewals, optional support and any third-party services are separate. My website pricing guide and calculator shows the current hosting options, and your quotation sets out the ongoing costs clearly.
What could lead to additional charges?
Extra pages, new features, additional content work, integrations, licensed images or changes to the agreed brief can all add to the cost, as can third-party subscriptions. The important thing is that there are no surprises: I'll always discuss and price any changes before doing the work. My terms and conditions explain the details.
Are these fixed packages, and what exactly is included?
They're examples rather than fixed packages. Each includes design, build and first-year hosting, while the content, SEO and CMS allowances vary. The blog example includes setting up the blog and adding three posts you supply, rather than writing three new articles. Your quotation confirms exactly what's included, and my website design process shows how we agree the scope.
How much should I budget for a website like ours?
My website pricing guide and calculator is the best place to start. You can compare example projects and adjust the pages, content support, SEO, CMS features and hosting to suit you. It gives you an indicative price with VAT shown separately, and I'll confirm everything in a written quotation before any work begins.
Website Design Cost Calculator
Use this website cost calculator to get a realistic indication of likely web design costs based on your requirements. It is not an exact quotation, but it will help you understand the likely investment before we speak.
Every estimate includes a professionally built Webflow website with clear structure, strong technical foundations and an easy-to-manage content system. The calculator also reflects factors such as page count, CMS requirements, ecommerce, content support and SEO.

