Rugby Web Design Pricing Guide

WEBSITE PRICING GUIDE

Clear, realistic pricing without the agency overheads

Every business is different, so I don't believe in fixed website packages or one-size-fits-all pricing.

Whether you need a new website, better enquiries, improved visibility or simply an honest opinion, the right level of investment depends on what you're trying to achieve.

Because every project is tailored around your business, you only pay for what you genuinely need, with clear, realistic pricing and no agency overheads.

Rugby Web Design Limited realistic pricing

Why my pricing stays realistic

  • On one side are DIY website builders that appear affordable but often struggle to deliver the clarity, flexibility and results growing businesses need.
  • On the other are larger agencies, where higher overheads, multiple layers of management and more complex processes can significantly increase project costs.

I sit between those two options.

Because I work directly with clients from a dedicated home office and specialise exclusively in Webflow, I keep overheads low while still providing strategic thinking, professional design and expert development.

The result is realistic pricing, direct access to the person doing the work and a website that's built around your business rather than an agency process.

Starter brochure website ‍
One-page website from £545
Including your first year's Webflow hosting.
Small business website
Five-page website from £835
Including your first year's Webflow hosting.

Every business is different, so these are genuine starting prices rather than fixed packages.

If you need additional pages, content writing, SEO & AI Search optimisation or other services, the Investment Calculator below provides a realistic estimate based on your requirements.

Think beyond the first year

When comparing website prices, it's worth looking beyond the initial investment. Monthly website packages can appear affordable at first, but those payments continue year after year.

With Rugby Web Design, the main investment is in creating your website. After the first year, your ongoing costs are typically just your annual Webflow hosting, with ad-hoc support available whenever you need it.

Over the lifetime of your website, that can represent significantly better long-term value.

£70 Pay-monthly  website
Rugby Web Design
First year
Around £840
From £835
Second year
Around £840
£210 hosting
Third year
Around £840
£210 hosting
Three-year total
Around £2,520
From £1,255

Illustrative comparison based on a typical five-page website.
Individual providers, project requirements and pricing will vary.
All prices shown are subject to VAT where applicable.

What determines the level of investment?

Project size

The type of website

Written content and imagery

Helping your website perform

Overall Design

Interactivity and animations

Website Investment Calculator

This calculator provides a realistic indication of likely project costs based on your requirements. It is not an exact quotation, but it will help you understand the level of investment involved before we speak.

Every project includes a professionally built Webflow website with clear structure, strong technical foundations and an easy-to-manage content system.

What type of website do you need?

Please select one...
A static brochure website.
A CMS-powered website.
Where I can create and edit blogs, team members, or products
An ecommerce website.
So I can sell products online.

How many core pages will your website have?

These are the main pages that explain your business.
Examples: Home, About, Services, Portfolio.

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0
+

How many supporting pages will you have?

These are simpler pages that support your main website. Examples: Contact, Privacy Policy, Terms & Conditions.

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0
+

How many CMS collections do you require?

These allow you easily add and edit content yourself.
Examples: Blogs, Team Members, Case Studies, Properties or Products.
Each CMS collection includes:
• A main listing page (hub)
• An individual CMS item page (template)

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0
+

How many CMS items would you like me to add?

Example: 10 blog posts and 5 case study articles = 15 items.
This provides a guide price of approximately £10 per item. Actual costs may vary depending on complexity.

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0
+

How complete is your website content?

Choose the option that best describes your current content.

Please select one...
My content is complete and ready to publish.
I have content, but it needs reviewing, rewriting and optimising.
I have little or no content, and need it written for me.

What level of SEO & AI Search optimisation would you like?

All websites include the Standard package.
Standard: Meta titles and descriptions, basic business information for search engines and AI.
Premium: Meta titles and descriptions, comprehensive business information for search engines and AI, advanced schema markup on every page, AI search optimisation and llms.txt implementation

Please select one...
Standard (included)
Premium SEO Upgrade

Your Estimated Investment

Design & Build
£0
Hosting (per year)
£0
Project Total (ex VAT)
£0
VAT (20%)
£0
Estimated Investment (inc VAT)
£0

Included in your estimate

xxxxx

Payment Schedule

50% to get started

An Initial Payment of xxxx +VAT is payable before any work begins.

50% on completion

The remaining balance of xxxx +VAT is payable once your website is complete and ready to launch, and before it is transferred to your account or made live.

Thank you! Your submission has been received!
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Webflow Premium Partner

Does this feel about right?

If the estimated investment feels in the right ballpark, I'd be happy to talk through your project, answer any questions and explain how we'd make it happen.

No pressure. Just an honest conversation.

Let's Talk
Rugby Web Design Limited - Founder