Website Price Guide

how much does a website cost?

This is often the first question prospective clients ask—and understandably so. But providing a ballpark quote isn't as straightforward as it might seem.

Website Price Guide
Many factors influence the price of a website, and to give you an accurate estimate, I need to understand your goals, your level of preparation, and the scope of work involved.

To help clarify the process, here are six key areas we'll consider when determining your project's cost:

Type of Website

  • A standard informational website
  • An online store with e-commerce functionality
  • A membership-based website

Project Size

  • A simple, single-page website
  • A 5–10 page brochure-style site
  • A complex site with multiple features, such as blogs, case studies, or product listings

Content and Imagery

  • You have all your content ready
  • The content is mostly complete but could benefit from professional editing for clarity, engagement, and SEO
  • Content needs to be created from scratch
  • You already have imagery, or you need assistance sourcing or creating visuals

Design

  • You have a fully designed concept ready to implement (e.g., in Photoshop or Figma)
  • You've identified examples of styles you like but need help refining them into a cohesive design
  • You're starting from scratch with no specific design direction

Interactivity & Animations

  • A straightforward website with minimal movement
  • Dynamic elements, such as scroll effects, hover interactions, and animations

Functionality

  • Features like file uploads (e.g., CV submissions)
  • Membership or user login areas
  • The ability to edit and update your website yourself

Only after gathering answers to these questions can I provide a reliable quote. In short: the more complex the project and the more involvement required on my end, the higher the likely cost.

It shouldn't only be about the price

It's tempting to focus solely on the lowest price when comparing website quotes. Different website companies will quote vastly different prices. But they could be offering you very different things.

Yes, a website could be created for a few hundred quid, and you'll have a basic online presence. But what if we aimed higher? What could be achieved by investing more in a website that unlocks a greater potential of your business?

So, instead of asking, "How much will this cost?" consider: "What do I need my website to do for me?"

Here are a few key goals to keep in mind:

Build Credibility and Trust

  • Your website is often the first impression potential customers have of your business.
    A sleek, professional design conveys credibility, but that's just the beginning. A great website tells a compelling story—PROVING you can deliver on your promises.
  • Your content needs a clear, persuasive offer. It should highlight your target customer's pain points, demonstrate empathy, and provide a solution. The goal? To show why YOU are the ideal choice and to eliminate the need for your visitors to look elsewhere.

Drive Visibility in Search Results

  • Search Engine Optimisation (SEO) is a crucial part of effective web design.
    Strategic keyword placement, carefully crafted headings, and well-structured page content can help your site rank higher in search results — bringing more visitors to your business.

The Value of Investing in Strategy

When we shift the focus to what your website needs to achieve, rather thean looking for the cheapest quote, we unlock greater potential:

  • Higher search rankings = More visitors
  • A compelling narrative = More interest
  • More visitors + More interest = More customers

By investing more into thoughtful content, strategic design, and effective functionality, we can create a website that doesn't just exist—it works as a powerful marketing tool for your business.

Partnering with the Right Web Designer

Building a website isn't a one-off task; it's the start of a long-term relationship. When choosing a web designer, it's worth considering:

  • Is your designer established and reliable for the long term?
  • Will they create a bespoke website tailored to your brand, or are they using a generic, off-the-shelf template?
  • Do they have genuine, independent customer reviews?
  • Will they offer proactive advice to help grow your business?
A skilled web designer isn't just a technician—they're a partner who helps you achieve your business goals. My mission is to design a website that not only looks great but also works hard for you, driving leads, sales, and growth.

Website cost calculator

Play with my cost calculator, and you'll quickly discover how competitively priced my services are.

Craft Kitchens website built by Rugby Web Design
Website design example - Zoom Digital
Luxeo Branding website built by Rugby Web Design

Testimonials

Some kind words from my lovely customers!

George Oliver

1284 Limited

"Graham positions RWD as a bridge between DIY websites and more pricey premium digital agencies. This is exactly what I was looking for when searching for a website for my small (and growing) business. It was completed within a fortnight, with Graham providing a highly responsive service, offering good, practical suggestions and attractive design. I would very much recommend RWD to other growing SMEs looking for a more professional digital profile."

Davin MacAnaney

Davin Digital

"A Web Design Jedi, Graham is one of the few individuals who has mastered the powerful force of Webflow. It was my first time working with Graham (and definitely not the last) and he delivered, not only on time and on budget, but also streamlined the code to make the website lightning fast. I’ve spent 15 Yrs. working with Web Designers and Graham is up there with the best of them."

Craig Goodwin

Kokora UK Ltd

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

"Simply amazing!! Graham created a professional, modern website in less than a week! Graham got the concept straight away and I was able to see the site being built live. Once built, editing it through Webflow is extremely easy too (as it feels like you're looking at the actual site). You won't get better quality, value, or service anywhere else - this guy is incredible."

"I recently worked with Graham to create my new website and I have been so impressed! Graham has been really attentive, responsive and proactive in creating a new site that is SO much better than my previous one. I would highly recommend Graham for his attention to detail, friendliness and above all – quality of end product!"

Richard Godbehere

A Call to ReWild

"It has been a pleasure working with Graham at Rugby Web Design Limited. He instinctively understood what I was looking for from the outset, and constantly went the extra mile, producing results beyond my expectations. He really knows his craft, he is friendly and always replies promptly. I can't rate him highly enough!

Isobel Raeside

Cedar London

"Graham was brilliant to work with. He helped me get my [half completed] website finished and ready to launch in two weeks. He was very responsive and always delivered quick turnaround times. I can't recommend him highly enough!

"Graham is a true expert in his field. We wanted to move our sites to a modern platform like Webflow and were delighted we found him. Even though we are techies there is no way we could do what Graham can do in the same speed, or as well thought out. Responsive, great value and easy to work with".

"Graham is extremely friendly, professional and helpful. His service was completed in good time and to a standard I'm really pleased with. Graham was also happy to give me his own personal advice to benefit my website, which I really appreciated. I wouldn't hesitate to recommend Rugby Web Design!"

"Our site has just gone live and it is amazing. It looks so professional and does exactly what it needs to do. Simple but effective. Thank you Graham for your help and support in creating our new site which will look to increase our online traffic. I would highly reccomend Rugby web design to anyone and will be reccomending in the future".

Robin Gameson

Uphill Marina

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Frequently Asked Questions