Strategically planned websites

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Web Design - the true definition

Web design is the creation of a web page to solve a communication problem. It's about marketing a product, selling a service and persuading people.

Strategic planning of website content

Strategic Planning = Better Results

Before I design the pages of a website, its important to discuss the primary purpose and goals of your website.

It's vital that we identify your target customer and design the website with only your target customer in mind.

During this process, I'll also look at your competitors websites, learn from their good points and avoid their mistakes.

Only when we understand all the above can we draw-up an effective site-map.

Getting your website message right

Getting Your Key Messages Right

As much as we'd like to think the visitors to our websites will digest our every word, the reality is most visitors will quickly scan a web page without actually reading the content.

If your visitors don't instantly understand your offer, or they don't trust or believe your sales pitch, then your website is a waste of your money.

Therefore, its really important to keep your message clear and concise. (No waffle or jargon).

website conversions

Coaxing Your Visitor Towards Conversion

Your website needs to subtly coax the visitor to come to their own conclusions about why they should use your product or service.

It's no use ramming home your sales pitch with bold fonts and exclamation marks, all this will do is trigger mistrust or friction. (By nature we're a suspicious bunch).

If your message is carefully planned, quantifiable and believable, then your visitor should conclude (for themselves) that they want your product or service.

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Strategically planned websites

Rugby Web Design Logo

Strategic planning of website content
Getting your website message right
website conversions
Strategic planning of website content
Getting your website message right
website conversions