Start creating your own video

Wednesday 25th October 2017


Video is becoming very popular for small businesses to help promote their products or services. Creating a video is quick, easy and can be very effective.

Why create a video?

People do not buy goods and services, they buy relationships and stories. Therefore, having a real person to represent your business in a video can really pay dividends. A bland corporate website will leave a visitor unconnected, but a website with a short video can show your personality and help foster a relationship with your visitors.

Most people prefer not to speak with strangers, so a video is a great way to break down that barrier. If a visitor to your website feels they already know you, they are more likely to get in touch.

Younger people are far more in tuned with video. They don’t want to read paragraphs of text to understand what you do, so creating a video to compliment your message will ensure you are reaching out to a wider audience.

Who should present the video?

I can think of several local businesses whose professionally produced video is clearly filmed in front of a green-screen using an actor.  This does not work, it looks ‘fake’ and will do nothing to gain the trust of your viewers. Indeed I would argue it actually works against the business.

A video featuring the business owner or key staff will have a sense of honesty which will convey trust and warmth to the viewer.

Types of video

 Make sure you keep the message brief and it can be helpful to let your viewers know how long the video is too.

A short introduction video is a great way to let people know who you are and what you do. You can use this type of video in both your website and social media pages.  Here’s mine…

Perhaps you have a new dynamic product that you think would sell better once people saw it being demonstrated. Pictures cannot always convey what a product does.

Maybe you would like to give a virtual tour of your premises, particularly if you own a restaurant or similar business. Walk your visitor through you dining area, show off the kids play area and even take a peek inside the busy kitchen!

Don’t feel as though you need to limit your video to merely being informative, it could be funny too. After all, that is how viewers will remember it, share it and maybe even make it go viral.

Filming is easy!

It’s never been so easy to create a video. No longer do you need expensive equipment or a production company, all that you need is your smart-phone - that’s how I recorded my video.

Remember to film in landscape mode, and plan your location carefully. If you are using  an inbuilt mic, make sure you are in a quiet location with plenty of natural light . Its a good idea to have a rough script of what you plan to say.

If you make a mistake, don’t worry, simply say the line again and edit the clip later.  The odd mistake of fluffed lines will actually make people smile and warm to you.  Editing can be done relatively easily, I use free software called Shotcut.  You can upload the video to your website, YouTube , Twitter or Facebook. If you are uploading to these other platforms, remember to include links to your website in the video description area.

Don’t take yourself too seriously and have some fun with video!

Wednesday 25th October 2017


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