Web Design Price Guide

There are many different options when considering a new website. It worth understanding the pros and cons of each option to ensure you make the right choice for your needs.

How much does a website cost?

Arghh, the million dollar question . . .

Other options

Below are three other routes you may consider taking, rather than using an independent web designer such as me.

Brochure website developer in Warwickshire

Self-build websites

"The cheapest option"

This may be the cheapest option, but will likely result in an ineffective, poor performing website.

  • A self-build will force you to shoe-horn your messages into a rigid template.
  • It will suffer from poor conversion rates if it looks amateurish or does not communicate your value proposition.
  • It will not be optimised to help search engines understand the page content or structure. This means that you will rank poorly in search results.
  • Online web builders create poor (bloated) code, which will give your visitors a slow, frustrating experience.
  • A self-build website can take you many frustrating days or weeks to build.
Content Management System builder in Warwickshire

Franchise / Freelance

"My closest competitors on price"

Some web design companies form part of a franchise model that floods the internet with a website for every town. This can give the impression of being local, but the reality can be quite different.

You'll liaise with a sales rep, as the people building the website are likely to be a long distance away.

Another option is to use an online marketplace to connect you to freelancers offering a cheap service. However, most are working overseas, which can result in language and timezone problems.

Whilst these options can result in an acceptable website, what happens if things go wrong, or they vanish from the internet? I have several clients who came to me after discovering their overseas web designer had vanished leaving them high and dry.

eCommerce websites in West Midlands

Pro Design Agency

"All the bells and whistles"

There will be a whole team of 'creatives' working on your project, each bringing their own specialisms to the different stages of the project design and build.

Granted, you'll get a fantastic website, but the fee will be eye watering.

These companies are really best suited to corporate organisations who have an impressive budget, or need specialist website functionality.

You will likely be asked to attend many meetings to discuss each stage of the design and build process with the relevant staff members from each department.

If money is no object, then this may be the best option for you.

Example price comparison

Below is a basic price comparison for a simple 8-page brochure website, just like this website (prices correct 2019).

Brief: "8-page brochure website with blog and content management function".

Franchise

Year 1

£880

+ VAT

Subsequent Years

£480

+ VAT

per year

Pro Design Agency

Year 1

£1200 - £2400

+ VAT

Subsequent Years

£200

+ VAT

per year

Self-build websites

Year 1

£75 - £750

+ VAT

+ Your Time

Subsequent Years

£75 - £750

+ VAT

+ Your Time

Rugby Web Design

Year 1

£770

no VAT

Subsequent Years

£200

per year

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