Web Design Price Comparisons

There are many different options when considering a new website. It worth understanding the pros and cons of each option to ensure you make the right choice for your needs.

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Self-build websites

The cheapest option

This may be the cheapest option, but it will also be the least effective. If your website needs to generate business I would advise that a self-build should be avoided.

  • A self-build will force you to shoe-horn your messages into a rigid template.
  • It will suffer from poor visitor conversion if it looks amateurish or does not communicate your value proposition.
  • It will not be optimised to help search engines understand the page content or structure. This will mean you rank poorly in search results.
  • Online web builders create poor (bloated) code which will give your visitors a slow, frustrating experience.
  • A self-build website can take you many frustrating days or weeks to build.

Franchise / Freelance

My closest competitors on price

Some web design companies form part of a franchise model that floods the internet with a website for every town. This can give the impression of being local, but the reality can be quite different. You'll liaise with a sales rep, as the people building the website are likely to be a long distance away.

Another option is to use an online marketplace such as Fiverr. They connect you to freelancers offering a cheap service. However, most are working overseas, which can result in language and timezone problems.

Whilst these options can result in an acceptable website, what happens if things go wrong, or they vanish from the internet? I have several clients who came to me after discovering their overseas web designer had vanished leaving them high and dry.

Pro Design Agency

All the bells and whistles

There will be a whole team of 'creatives' working on your project, each bringing their own specialisms to the different stages of the project design and build.

Granted, you'll get a fantastic website, but the fee will be eye watering.

These companies are really best suited to corporate organisations who have an impressive budget, or require specialist website functionality.

You will be required to attend numerous meetings to discuss each stage of the design and build process with the relevant staff members in each department.

If money is no object, then this may be the best option for you.

Example price comparison

Below is a basic price comparison for a simple 8-page brochure website, just like this website. (Prices correct 2019).

Brief: "8-page brochure website with blog and content management function".

Franchise

Year 1

£880

+ VAT

Subsequent Years

£480

+ VAT

per year

Pro Design Agency

Year 1

£1200 - £2000

+ VAT

Subsequent Years

£200

+ VAT

per year

Self-build websites

Year 1

£75 - £750

+ VAT

+ Your Time

Subsequent Years

£75 - £750

+ VAT

+ Your Time

Rugby Web Design

Year 1

£770

no VAT

Subsequent Years

£200

per year

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Request my price calculator

I have created a handy price calculator that allows you to 'play' with the different fields and see the likely cost of your project.

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