Websites crafted in Warwickshire

Case Study

Uphill Wharf


Rugby couple Robin and Katy Gameson decided to embark on an exciting new adventure, buying a Somerset campsite business which they identified had huge potential to grow.

Outdated website

Their business inherited a very outdated website, so they came to Rugby Web Design to help develop a new website that would be fit for the 21st century.

Poor reviews and reputation

The business had suffered from years of poor reviews and reputation, which was some cause for concern. It was decided the best thing to do was to rename and rebrand the business.

Uphill Wharf - old website

New logo and branding

Katy was very clear on the type of logo they wanted. She provided several examples, all on a similar theme which included images of a seaside view.

Versatile, round logo

With the importance of using Social Media, I recommended a round logo, that would also work well as a profile image.

Informal font

We opted for an informal font. The slightly wobbly characters and flaked paint effect gave the new name a 'friendlier' face.

Traditional 'beach' colours

To evoke memories of old fashioned seaside holidays, we went with muted seaside pallet, including teal/blues and pebble colours.

New CMS website

A new CMS website was built using Webflow. The CMS functionality was important, so that Robin and Katy could easily keep their content up-to-date.

Clever integrations

The website includes some clever integrations, including the local weather forecast and local tide times, useful for their boat moorings.

Uphill Wharf - new website

Other artwork

I also worked to produce other branded artwork for new signage and literature.

Uphill Wharf - new sign
Uphill Wharf - new website

Tying-up loose ends

It was important that we did not break the links to existing customers. Plus we needed to rebuild bridges with those who had previously given poor reviews of the old business.

Replying to reviews

The GMB listing had 93 reviews, some of which were quite bad. Robin & Katy were now able to reply to all of the reviewers, explaining the business has changed hands. This attention to detail has already seen positive results, with new bookings from previously dissatisfied customers. The replies explaining new ownership have also provided some much needed context to the less positive reviews.

Uphill Wharf - new website