Rugby couple Robin and Katy Gameson decided to embark on an exciting new adventure, buying a Somerset campsite business which they identified had huge potential to grow.
Their business inherited a very outdated website, so they came to Rugby Web Design to help develop a new website that would be fit for the 21st century.
The business had suffered from years of poor reviews and reputation, which was some cause for concern. It was decided the best thing to do was to rename and rebrand the business.
Katy was very clear on the type of logo they wanted. She provided several examples, all on a similar theme which included images of a seaside view.
With the importance of using Social Media, I recommended a round logo, that would also work well as a profile image.
We opted for an informal font. The slightly wobbly characters and flaked paint effect gave the new name a 'friendlier' face.
To evoke memories of old fashioned seaside holidays, we went with muted seaside pallet, including teal/blues and pebble colours.
A new CMS website was built using Webflow. The CMS functionality was important, so that Robin and Katy could easily keep their content up-to-date.
The website includes some clever integrations, including the local weather forecast and local tide times, useful for their boat moorings.
I also worked to produce other branded artwork for new signage and literature.
It was important that we did not break the links to existing customers. Plus we needed to rebuild bridges with those who had previously given poor reviews of the old business.
The GMB listing had 93 reviews, some of which were quite bad. Robin & Katy were now able to reply to all of the reviewers, explaining the business has changed hands. This attention to detail has already seen positive results, with new bookings from previously dissatisfied customers. The replies explaining new ownership have also provided some much needed context to the less positive reviews.